A Guide to Who’s Coming to the Largest White Nationalist Rally in a Decade

About Spencer Sunshine

A poster for Unite the Right combines imagery of Confederate flags and monuments, Pepe the Frog, as well as the Roman Eagle–reminiscent of Nazi Germany.

The Unite the Right rally, which will take place in Charlottesville, Virginia on August 12, 2017, looks like it will be the largest White Nationalist rally in the United States in more than a decade. Between 500 and 1,000 people are expected to participate, while up to 4,000 counter-protestors may come.

While there have been numerous Far Right rallies since Donald Trump’s inauguration in January 2017, this is the first major one that is led by fascists and other White Nationalists, which include Richard Spencer, Matthew Heimbach, Mike Enoch, and Michael Hill. It is also the third rally to be held in Charlottesville this year; the first one, in May, was marked by a torchlight rally at night, and was followed by a KKK march in July.

I have identified over thirty groups and prominent individuals who will be speaking at or attending the event, or have provided support for or endorsed it. This list includes Alt Right and Alt Lite members, neoconfederates, neonazis, racist pagans, Patriot movement paramilitaries, and even a European neonazi party. What follows is a scorecard of the Far Right groups that have announced they will attend the event, although undoubtedly many more will come.

ORGANIZER

Jason Kessler (Unity and Security for America)

Jason Kessler writes on Twitter, “#UniteTheRight opposes the demonization of white people & their history. We oppose the globalist plan to replace us w/ 3rd world immigration.”

As Unite the Right’s main organizer, Kessler has filed for the rally permits and has held several press conferences. He is the president of the Far Right group Unity and Security for America, and has written for the White nationalist anti-immigration VDARE website. He had written a Daily Caller story praising the May Charlottesville rally. However, after it was revealed that Kessler had also given a speech to the protestors the same day, the website suspended their relationship. Kessler promotes antisemitic and “White genocide” conspiracy theories, and supports calls for a White ethnostate.

On the Political Cesspool radio show, Kessler said about Unite the Right: “the number one thing is I want to destigmatize Pro-White advocacy…. I want a huge, huge crowd, and that’s what we’re going to have, to come out and support, not just the Lee Monument, but also white people in general, because it is our race which is under attack.”1

SPEAKERS

Richard Spencer (AltRight.com, National Policy Institute)
Spencer is the most visible Alt Right figure and is usually credited with coining the term. The leader of the intellectual wing of the movement, he has been pivotal in remaking the image of White nationalism. An advocate of “peaceful ethnic cleansing” and a White ethnostate, Spencer is influenced by European unorthodox fascist trends like the New Right and Identitarian movement. Despite being firmly on the fascist wing of the movement, his untraditional influences show, for example, in his toleration of openly gay and lesbian participants. In 2011 Spencer took over the National Policy Institute (NPI) think tank and has held several conferences in Washington. A supporter of Trump at the time, at the NPI conference before the inauguration Spencer gave a speech that ended with, “Hail Trump, hail our people, hail victory!” Audience members sieg-heiled in response. In 2017, Spencer founded a new website, AltRight.com, along with others including Jason Jorjani and Swedish fascist Daniel Friberg, both of whom work with Arktos press.

AltRight.com wrote about the rally, saying “People will talk about Charlottesville as a turning point. There will be a before Charlottesville and an after Charlottesville. Will you stand up for your history, your race and your way of life?”2

Matthew Heimbach (Traditionalist Worker Party)


Matthew Heimbach and his Traditionalist Worker Party have been promoting the event; he is depicted here during his time in the White Student Union he founded while attending Towson University. Photo: Flickr via cool revolution.

Heimbach has founded and led several groups in succession: a Youth for Western Civilization chapter and a White Students Union (both at Towson University in Maryland), and then the Traditionalist Youth Network and its outgrowth, the Traditionalist Worker Party. He is one of the three leaders of the racist umbrella group the Nationalist Front, and is a member of the neoconfederate League of the South. Now twenty-six, Heimbach was the bright young thing of the White Nationalist movement before the Alt Right, and despite his orientation towards more traditional neonazi and KKK groups, he portrays himself as a prominent figure in the Alt Right. He is a tireless networker, with links to groups like Greece’s neonazi Golden Dawn party, but is also a controversial figure. He had been feuding with Richard Spencer, but this apparently ended in April 2017 when Heimbach came to Alabama’s Auburn University to help protect a talk Spencer gave. In July 2017 Heimbach plead guilty to disorderly conduct for attacking a black woman at a March 2016 Trump campaign rally in Louisville, Kentucky.3

Mike Enoch (The Right Stuff)

Enoch (real name: Mike Peinovich) runs The Right Stuff, a podcast platform which includes the Daily Shoah show. The Right Stuff acts as middle-ground between the intellectual and juvenile trolling wings of the Alt Right. Enoch appeared with Nationalist Front groups at the April 2017 rally in Pikeville, Kentucky, and was at the May rally in Charlottesville. He is also on the Board of Directors of the Foundation for the Marketplace of Ideas. Enoch is credited with popularizing the racist neologism “dindus” as well as the antisemitic “echoes” symbol (where three parentheses are placed around names of people thought to be Jewish). Vehemently antisemitic, when he was doxed in January 2017 it was revealed he lived in New York’s wealthy Upper East Side neighborhood—with his Jewish wife.4

Michael Hill (League of the South)

Hill is the founder and leader of the neoconfederate League of the South. A former professor, he has the led the group from having a base of support from pro-Southern academics into a racist group with paramilitary elements. Hill is also one of the three leaders of the Nationalist Front. He will be the only person speaking at Unite the Right with a PhD.5

Augustus Invictus (Fraternal Order of Alt-Knights, American Guard)

Invictus is a Florida lawyer who ran in the 2016 Libertarian Party primary for senate, hoping to take Marco Rubio’s seat. Invictus is a Thelemite (occultists in the tradition of Aleister Crowley), and the press has a had a field day with that fact that he admits to sacrificing a goat and drinking its blood. As a lawyer, Invictus defended Marcus Faella of the American Front, a Third Positionist skinhead group whose Florida chapter was arrested and charged with illegal paramilitary training; American Front members have hosted and attended Invictus’s talks in the Pacific Northwest. He has floated into Alt Right circles and, although he denies being a white supremacist, he is unusually open about his willingness to work with fascists. He is a member of the American Guard, a Midwest-based Alt Right group that accepts open White nationalists while claiming the group itself are “constitutional nationalists.” He also helped Based Stickman form the Fraternal Order of the Alt Knights—a group designed to engage in fights at demonstrations, and who are affiliated with the Proud Boys.6

Baked Alaska

Baked Alaska takes to Twitter to promote the rally.

Tim “Treadstone” Gionet, aka “Baked Alaska,” is a former Buzzfeed social media strategist who has moved towards antisemitism, Islamophobia, and White nationalism. He was Milo Yiannopoulos’s tour manager in 2016, but was uninvited to the Alt Lite “Deploraball”—held in Washington, DC the night before Trump’s inauguration—for his antisemitic tweets. Baked Alaska apologized, but has since attacked Alt Lite livestreamer Laura Loomer using blatant antisemitism, and now promotes White supremacist ideas such as “the 14 words” and “White genocide” on Twitter.7

Pax Dickinson

The most commercially successful of the crowd, Dickinson worked at Business Insider until his misogynistic tweets forced his departure. He later worked at Wesearchr, a Far Right funding platform. After a fallout there, he announced that he is starting Counter.Fund, a new Far Right crowdfunding site. However, the revelation that Peter Belau, the site’s “first High Council appointee” is Jewish, has caused neonazi stalwart Billy Roper to denounce the Unite the Right gathering.8

Christopher Cantwell

One of the minor league speakers tapped early on, Cantwell hosts the Radical Agenda podcast. He had worked with the Cop Block project, before he—like an number of Alt Right members—moved from libertarianism and anarcho-capitalism into the Alt Right and sympathy with fascists. In a recent interview, Cantwell said “let’s fucking gas the kikes and have a race war.”9

Johnny Monoxide

The least-known of the speakers, Monoxide (aka Johnny Ramondetta) is a White nationalist livestreamer who has run different podcasts. Living in Berkeley, California, Monoxide has livestreamed Identity Evropa events.10

LEGAL SUPPORT

Foundation for the Marketplace of Ideas, Inc.

Led by Kyle Bristow, this Michigan-based legal non-profit was formed in 2016. He claims it is “quickly becoming the legal muscle behind the alt-right movement.” In April, Bristow successfully forced Auburn University to host Richard Spencer’s talk. More recently, Bristow has tried to block the Charlottesville city government from moving the location of Unite the Right out of a small park in the downtown area. The group’s board of directors include Alt Right activist Mike Enoch; William Johnson, the chairman of the White nationalist American Freedom Party; and James Edwards, who runs the White nationalist Political Cesspool radio show.11

Memes such as this one have been circulating social media in anticipation for the rally.

ATTENDEES

Daily Stormer

Founded by Andrew Anglin, by July 2016 the site, according to the Southern Poverty Law Center, “had become the most popular English-language website of the radical right, eclipsing the Stormfront site that had held that position since the early days of the Internet.” Daily Stormer (a pun on the 1930s German Nazi party newspaper Der Stürmer) is the most prominent representative of the openly neonazi wing of the Alt Right. In 2016, the Southern Poverty Law Center said they have established thirty-one on-the-ground groups, called “book clubs.” Staffers Lee Rogers, “Azzmador,” “Zeiger,” and Ben Garland announced they are going to Unite the Right. Rogers writes, “Daily Stormer Book Clubs should do everything they can to get their people out to this event. All readers of the Daily Stormer should do the same.”

Another article Daily Stormer says, “this will clearly be an earth-shaking day that will go down in the history books. It can really only be explained as a perfect storm. That everything has been leading up to this. That our time has come. … It will be a monumental turning point in the progression of our movement. Everything will be different afterwards. … Next stop: Charlottesville, VA. Final stop: Auschwitz.”12

Fraternal Order of Alt-Knights (FOAK)

The “military wing of the Proud Boys,” this group was founded in April 2017 by Based Stickman, with help from Augustus Invictus. (Based Stickman was originally slated as appearing at the rally, but it does not appear that he will make an appearance.) On August 7 the FOAK announced that will be come to Unite the Right.13

Brad Griffin (Occidental Dissent)
Griffin’s Occidental Dissent blog has been heavily promoting Unite the Right. Griffin, who writes as “Hunter Wallace,” is a member of the neoconfederate League of the South. He also has been a board member of the Council of Conservative Citizens, the group who was the inspiration to Dylann Roof, the murderer of nine black worshippers at a Charleston, South Carolina church in 2015. Despite his neoconfederate views, Griffin has come around to supporting the Alt Right.

In July, Griffin wrote:I think Charlottesville has the potential to be a breakthrough moment in our activism. There is so much energy which has been bottled up online over the past 15 years that the dam is close to breaking. It is only a matter of time before it finally spills over into the real world and we are getting very close to that point.”14

Identity Dixie

A media outlet with a webpage and podcast called Rebel Yell. It was started by The Right Stuff in order to appeal to neoconfederates, and mixes confederate and Nazi imagery.15

Identity Evropa’s advertisement for the rally.

Identity Evropa

Founded in March 2016, Identity Evropa is one of two fascist Alt Right groups who are oriented toward recruiting men in their teens and early twenties. They copy European Identitarian politics and are known for sporting Richard Spencer-like “fashy” haircuts and recruiting on campuses. They have been present at many of the combative Far Right-organized street demonstrations since the inauguration. Their leader, Nathan Damigo, achieved internet notoriety for punching a counter-protestor at a Berkeley rally in April 2017. Damigo has previously led the Nationalist Youth Front, the youth branch of the White nationalist American Freedom Party. Identity Evropa also participated in the May 2017 Charlottesville rally.

Damigo plans to be at Unite the Right; he says the removal of Confederate monuments is part of a plan “to sever us from our identity so that we will have nothing left to gain strength and inspiration from to resist their mass colonization. Join us, and push back against the cultural Marxists their war on Whites.”16

League of the South

The League is a highly visible neoconfederate organization, and promote an explicitly White nationalist version of the Confederacy’s goal—southern secession. Founded in 1994, they have been able to attract thousands of members over the years, and have created paramilitary elements. Their current popular issue is their support for Confederate memorials and flags. In April 2017 they joined the Nationalist Front, and attended the Pikeville, Kentucky rally alongside the Traditionalist Worker Party, National Socialist Movement, and others.

The League’s founder and leader, Michael Hill, will speak at Unite the Right. The group says, “This is an event which seeks to unify the right-wing against a totalitarian Communist crackdown, to speak out against displacement level immigration policies in the United States and Europe, and to affirm the right of Southerners and White people to organize for their interests just like any other group is able to do, free of persecution.”17

National Socialist Movement

The NSM is the prominent U.S. neonazi party. After American Nazi Party leader George Lincoln Rockwell was assassinated in 1967, some of his followers latter founded a group that eventually became the National Socialist Movement. Lead by Jeff Schoep, they came into prominence in 2004 and are known primarily for staging high-profile public rallies. This included a 2005 Toledo, Ohio march that ended in rioting. In April 2016 they helped found the racist umbrella group Aryan Nationalist Alliance (now the Nationalist Front), and Schoep is one the group’s three leaders. Attempting to mainstream itself in the atmosphere created by Trump, in November 2016 the National Socialist Movement removed the swastika from their flag, replacing it with an Odal rune. In April 2017 they attended a large rally in Pikeville, Kentucky, led by Heimbach. In July 2017, they announced they would come to Unite the Right, saying “This is a call to all NSM Members to be in Charlottesville, and show our support for White History and Heritage.” However, as of press time Schoep is not listed as a speaker.18

Nationalist Front
A national umbrella organization of various neonazi, fascist, Klan, and other groups. Founded in April 2016 as the Aryan Nationalist Alliance, soon after it changed its name and now has three leaders: Matthew Heimbach (Traditionalist Worker Party), Jeff Schoep (National Socialist Movement), and Michael Hill (League of the South). Heimbach and Hill are speaking and all three groups will attend the rally, along with Vanguard America, a new member group who are Alt Right neonazis. Especially with the addition of the National Socialist Movement, Unite the Right has gained the aura of being a Nationalist Front event.19

Stephen McNallen (Wotan Network)

McNallen is the founder of the Asatru Folk Assembly, a White nationalist Heathen group. (Heathens are pagans who worship the traditional Norse and Germanic gods; this religious tradition is favored by many White nationalists, although many other Heathens are anti-racist.) Recently McNallen has formed the openly White nationalist Wotan Network, which is focused on disseminating White nationalist Heathen memes. He said he wants his appearance at Unite the Right to have a large public impact.20

Patriot Movement and the Militias

The role of the Patriot movement and its paramilitaries—which have appeared at numerous other Trumpist street rallies—has been a hotly discussed topic on social media. In the end, the optics of the rally have become too neonazi looking for most to attend. However, there are some exceptions.

The American Freedom Keepers are mobilizing people to come. This group seems to be based in Portland, Oregon; its members have participated in different street actions. They are a split from another group, the Warriors for Freedom. At an ultra-nationalist demonstration in June 2017 in Portland Oregon, an American Freedom Keeper made the news after he was photographed assisting law enforcement in arresting a counter-demonstrator. 21 When contacted via their website, the group did not deny it was organizing its members to come.

The leader of the Pennsylvania Light Foot Militia has also said he will bring his group. He claims that they are “going to try to coordinate with law enforcement.”22

Additionally, the social media posts of various individual Patriot movement members, including III%ers and members of APIII%, have said they will attend.

Proud Boys
An Alt Right group founded by Gavin McInnes, who co-founded Vice media, but left in 2008. McInnes is deeply misogynistic and Islamophobic, and has called transgender people “gender niggers.” McInnes denies being a White supremacist, and the group describes itself as “western chauvinist.” The Proud Boys allow people of color, Jews and gay men in their group.

McInnes has contributed to White nationalist publications like American Renaissance and VDARE, used White nationalist rhetoric like “White genocide,” and has had White nationalist leaders on his show. White supremacists like Mike Enoch brag about how close the Proud Boys are to neonazism, going so far as to say that those who won’t become White Nationalists are “Jewish, they’re half-white, they’re mixed race or they have a non-White girlfriend of [sic] wife.”

The Proud Boys are an international organization that is explicitly violent; part of advancing in rank in their organization requires members to fight with their political opponents. They have been frequently seen at the clashes over the last six months. In April 2017 the formation of the Fraternal Order of Alt-Knights was announced; it is described as the “military division of the Proud Boys.” Proud Boys in the Canadian armed forces were investigated after they disrupted a First Nations ceremony.

Originally the Proud Boys website ran an article denouncing “Unite the Right,” but it was taken down and replaced with one saying “if a chapter or an individual Proud Boy feels compelled to go, we encourage him to do so.”23

Red Elephants

A new Alt Right media platform known for their livestreaming. They have promoted the violent DIY Division, are alleged to have illegally livestreamed inside of a courtroom, and were part of a July pro-Trump provocation in downtown Berkeley. They have promoted Unite the Right and are fundraising to send members there.24

Traditionalist Worker Party

Led by Matthew Heimbach, the Traditionalist Worker Party is an outgrowth of his Traditionalist Youth Network. The group is both a predecessor to the Alt Right as well as a participant in it, despite Heimbach’s own orientation towards more traditional White Supremacist organizing. The group is a founding member of the Nationalist Front, and technically they are Third Positionist: they seek a separate White ethno-state and portray themselves as anti-capitalist. In April 2017 they organized a large rally in Pikeville, Kentucky, which was attended by the National Socialist Movement, the League of the South, Mike Enoch, and Vanguard America. Traditionalist Worker Party member Matt Parrot (who is Heimbach’s father-in-law), says the Traditionalist Worker Party will be “welcoming and supporting non-identitarian and non-White allies” at Unite the Right. Elsewhere he says:

“There’s this impression that Unite the Right is a White Nationalist event. This is false. Unite the Right is a broad unity event for every single faction of the right with the balls to stand and fight for our heritage against a nightmare swarm of Marxist degenerates. It just happens that only White Nationalists got the balls to hold the line when the media tries to divide and conquer.”

Meanwhile, in a video promoting Unite the Right, Heimbach claims a Jewish conspiracy is behind the removal of the Confederate memorials, because “they want to be able to destroy knowledge of the past so they, the Jewish Power Structure, can try and control the future.”25

Unity and Security for America

Founded by Unite the Right organizer Jason Kessler, the goal of this group “is to defend Western Civilization including its history, culture and peoples while utterly dismantling Cultural Marxism.” In addition to limiting immigration (they want to require that “most immigrants come from Western nations”), Unity and Security for America advocate a strongly isolationist foreign policy.26

Vanguard America

An Alt Right neonazi group formed in 2016 and led by Dillon Irizarry, they focus on recruiting men in their teens and early twenties. They have been present at many of the street rallies and clashes this year, and have concentrated on campus-based recruiting. Originally named the American Vanguard, after participating in the April 2017 Pikeville, Kentucky rally, they joined the Nationalist Front.27

“Wife With a Purpose” ministry
Richard Spencer announced that the blogger Ayla Stewart, who runs “Wife With a Purpose” ministry, will be attending the rally. Her brand of openly White nationalist Mormonism has gained her over 30,000 Twitter followers and media notoriety.29

Endorsements


David Duke advertises the Unite the Right rally on his Twitter. The list of featured speakers includes many notable white nationalists and fascists.

American Renaissance

Jared Taylor leads American Renaissance, which is both a White nationalist publication and annual conference with an intellectual approach. Matthew Lyons describes it asone of the movement’s central institutions” which “pioneered a version of White nationalism that avoided antisemitism.” Taylor has been called the “father of the alt right” because of his promotion of the notion of “race realism.”

In June 2017, antiracist activists claimed Taylor attended a meeting with Kessler and others at a Charlottesville restaurant, where Taylor disguised himself in a wig and spoke in a fake French accent. While no Unite the Right speakers were on the official program of the July 2017 American Renaissance conference in Tennessee, shortly thereafter Taylor made a Periscope video promoting the rally. In it, he says the desire to remove Confederate monuments is an “attack an all Americans who think differently than the way we are obliged today” and was an attempt to destroy “White heritage.”30

David Duke

Since so many White nationalists who lead the 1980s and ‘90s movement have died, Duke is moving into a position as the movement’s preeminent elder statesman. Duke was a neonazi in the 1970s and later the founder and leader of the influential Knights of the Ku Klux Klan in the 1980s. Part of the faction that wished to mainstream the Klan, he was elected as a Louisiana State Representative in 1989. Duke is promoting Unite the Right on his radio show and Twitter.31

Matthew Heimbach announced Golden Dawn’s endorsement of the rally on Facebook.

Golden Dawn

Matthew Heimbach announced on Facebook that Golden Dawn sent him a message to read at Unite the Right. This Greek neonazi party holds seventeen seats in the national parliament, and has chapters in the United States and other countries.32

Endnotes

1 A.C. Thompson, “A Few Things Got Left Out of The Daily Caller’s Report on Confederate Monument Rally,” ProPublica, May 31, 2017, https://www.propublica.org/article/things-got-left-out-of-the-daily-callers-report-confederate-monument-rally; Hatewatch Staff, “Dueling Alt-Right Rallies, Separated by Anti-Semitism, Face Off in DC Despite Calls to ‘Unite the Right’,” Southern Poverty Law Center, June 26, 2017, https://www.splcenter.org/hatewatch/2017/06/26/dueling-alt-right-rallies-separated-anti-semitism-face-dc-despite-calls-unite-right; “Jason Kessler tells white nationalist radio host that he hopes to destigmatize white nationalism with the Unite The Right rally…,” Restoring the Honor, July 31, 2017, http://restoringthehonor.blogspot.com/2017/07/jason-kessler-tells-white-nationalist_31.html.

2 “Richard Bertrand Spencer,” Southern Poverty Law Center, accessed August 7, 2017, https://www.splcenter.org/fighting-hate/extremist-files/individual/richard-bertrand-spencer-0; Daniel Lombroso and Yoni Appelbaum, “‘Hail Trump!’: White Nationalists Salute the President Elect.” Atlantic, November 21, 2016, http://www.theatlantic.com/politics/archive/2016/11/richard-spencer-speech-npi/508379; Vincent Law, “The ‘Unite The Right’ Rally Is Going To Be A Turning Point For White Identity In America,” AltRight.com, August 5, 2017, https://altright.com/2017/08/05/the-unite-the-right-rally-is-going-to-be-a-turning-point-for-white-identity-in-america.
3 “Matthew Heimbach,” Southern Poverty Law Center, accessed August 7, 2017,
https://www.splcenter.org/fighting-hate/extremist-files/individual/matthew-heimbach; Lois Beckett, “Neo-Nazi pleads guilty after shoving black protester at Trump rally,” Guardian, July 19, 2017, https://www.theguardian.com/us-news/2017/jul/19/matthew-heimbach-neo-nazi-trump-rally-guilty-plea; Vegas Tenold, “When the White Nationalists Came to Washington,” New Republic, January 23, 2017, https://newrepublic.com/article/140053/white-nationalists-came-washington; “Auburn, AL: Students Chase off Richard Spencer and Matthew Heimbach’s Alt-Right Trolls,” It’s Going Down, April 19, 2017, https://itsgoingdown.org/auburn-al-students-chase-off-richard-spencer-matthew-heimbachs-alt-right-trolls.

4 Matthew Sheffield, “The alt-right eats its own: Neo-Nazi podcaster ‘Mike Enoch’ quits after doxxers reveal his wife is Jewish Bad day for the Fourth Reich,” Salon, January 16, 2017, http://www.salon.com/2017/01/16/cat-fight-on-the-alt-right-neo-nazi-podcaster-mike-enoch-quits-after-doxxers-reveal-his-wife-is-jewish; “Michael ‘Enoch’ Peinovich,” Southern Poverty Law Center, accessed August 7, 2017, https://www.splcenter.org/fighting-hate/extremist-files/individual/michael-“enoch”-peinovich.

5 “Michael Hill,” Southern Poverty Law Center, accessed August 7, 2017, https://www.splcenter.org/fighting-hate/extremist-files/individual/michael-hill.

6 Shane Burley, “Imperium and the Sun: The Strange Case of Augustus Sol Invictus and the New Right,” Hampton Institute, January 11, 2016, http://www.hamptoninstitution.org/augustus-sol-invictus.html; Augustus Invictus, “On Left-Wing Terrorism & Right-Wing Counterterrorism,” The Revolutionary Conservative, April 25, 2017, http://therevolutionaryconservative.com/articles/2017-04-25-on-left-wing-terrorism-right-wing-counterterrorism; “Augustus Invictus Meet & Greet Report Back,” Rose City Antifa, March 5, 2016, http://rosecityantifa.org/articles/augustus-invictus-meet-greet-report-back; “The American Guard,” YouTube, posted by The Revolutionary Conservative on May 11, 2017, https://www.youtube.com/watch?v=8CM35ZyGWHw.

7 Oliver Darcy, “The untold story of Baked Alaska, a rapper turned BuzzFeed personality turned alt-right troll,” Business Insider, April 30, 2017, http://www.businessinsider.com/who-is-baked-alaska-milo-mike-cernovich-alt-right-trump-2017-4; Taly Krupkin, “The Jewish Provocateur Caught in the Turf War as the ‘Alt-right’ Battles the ‘Alt-light’,” Haaretz, June 22, 2017, http://www.haaretz.com/us-news/.premium-1.797372; Tim Gionet (@bakedalaska), Twitter post, May 7, 2017, https://twitter.com/bakedalaska/status/861399464271073280; Tim Gionet (@bakedalaska), Twitter post, June 28, 2017, https://twitter.com/bakedalaska/status/880239704758599680.

8 Nitasha Tiku, “Business Insider’s CTO Is Your New Tech Bro Nightmare,” Valleywag, September 9, 2013, http://valleywag.gawker.com/business-insider-ctos-is-your-new-tech-bro-nightmare-1280336916; Pax Dickinson, “A Gentle Introduction to Counter.Fund,” Medium, June 13, 2017, https://medium.com/@paxdickinson/a-gentle-introduction-to-counter-fund-bb0c9d6dd444; Jesse Singal, “The WeSearchr Meltdown Is a Reminder That Some Very Rich People Are Funding the Alt-Right,” New York (Select/All), May 16, 2017, http://nymag.com/selectall/2017/05/chuck-johnsons-wesearchr-is-having-a-bit-of-a-meltdown.html; Billy Roper, “UniteTheRight…with Jews?,” The Roper Report, July 2, 2017, https://theroperreportsite.wordpress.com/2017/07/02/unitetheright-with-jews; Peter B, “Introducing the Counter.Fund High Councilors: Peter Belau,” Medium, June 27, 2017, https://medium.com/@PissAndVinegar/introducing-the-counter-fund-high-councilors-peter-belau-b7ccf37fc060.

9 “Capitalists Against Cops: Cop Block, Christopher Cantwell, and the Libertarian Paradox,” Anti-Fascist News, December 15, 2015, https://antifascistnews.net/2015/12/15/capitalists-against-cops-cop-block-christopher-cantwell-and-the-libertarian-paradox; “Christopher Cantwell Claims He’s ‘Not Even a Hitlerite’ But Wants to ‘Gas’ the Jews,” Angry White Men, June 26, 2017, https://angrywhitemen.org/2017/06/26/christopher-cantwell-claims-hes-not-even-a-hitlerite-but-wants-to-gas-the-jews.

10 “Identity Evropa: Mapping the Alt-Right Cadre,” Northern California Anti-Racist Action (NoCARA), December 9, 2016, https://nocara.blackblogs.org/2016/12/09/identity-evropa-mapping-the-alt-right-cadre.

“John Ramondetta Exposed to Berkeley Community as Neo-Nazi Organizer,” Indybay, June 29, 2017, https://www.indybay.org/newsitems/2017/06/29/18800525.php.

11 “Foundation for the Marketplace of Ideas, Inc.,” GuideStar, accessed August 8, 2017, https://www.guidestar.org/profile/81-1969574; Chris Suarez, “Unite the Right rally sparks First Amendment questions,” Roanaoke Times, July 29, 2017, http://www.roanoke.com/news/virginia/unite-the-right-rally-sparks-first-amendment-questions/article_595b06b8-6d57-507f-9827-ff3419af8ff6.html; Bill Morlin, “Extremists’ ‘Unite the Right’ Rally: A Possible Historic Alt-Right Showcase?,” Southern Poverty Law Center, August 7, 2017, https://www.splcenter.org/hatewatch/2017/08/07/extremists-unite-right-rally-possible-historic-alt-right-showcase.

“Kyle Bristow,” Southern Poverty Law Center, accessed August 8, 2017, https://www.splcenter.org/fighting-hate/extremist-files/individual/kyle-bristow; “FMI’s Board of Directors,” Foundation for the Marketplace of Ideas, accessed August 7, 2017, http://www.freedomfront.org/board-of-directors; “Kyle Bristow: The Alt-Right Has Its Own Political Party That Will ‘Make America White’ Again,” Angry White Men, September 11, 2016, https://angrywhitemen.org/2016/09/11/kyle-bristow-the-alt-right-has-its-own-political-party-that-will-make-america-white-again; “Leadership,” American Freedom Party, accessed August 8, 2017, http://theamericanfreedomparty.us/leadership.

12 “Andrew Anglin,” Southern Poverty Law Center, accessed August 8, 2017,
https://www.splcenter.org/fighting-hate/extremist-files/individual/andrew-anglin; Lee Rogers, “Join Daily Stormer Staff at the ‘Unite the Right’ Rally in Charlottesville, Virginia!,” Daily Stormer, July 30, 2017, https://www.dailystormer.com/join-daily-stormer-staff-at-the-unite-the-right-rally-in-charlottesville-virginia; Keegan Hankes, “Eye of the Stormer,” Southern Poverty Law Center, February 9, 2017, https://www.splcenter.org/fighting-hate/intelligence-report/2017/eye-stormer; Benjamin Garland, “Charlottesville 2.0: Be There or Be Square,” Daily Stormer, August 5, 2017, https://www.dailystormer.com/charlottesville-2-0-be-there-or-be-square.

13 Tracie Chiles, Facebook post, August 7, 2017, https://www.facebook.com/events/137857813439031/permalink/163175937573885.

14 “Bradley Dean Griffin,” Southern Poverty Law Center, accessed August 8, 2017, https://www.splcenter.org/fighting-hate/extremist-files/individual/bradley-dean-griffin; Hunter Wallace, “Unite The Right Rally,” Occidental Dissent, July 3, 2017, http://www.occidentaldissent.com/2017/07/03/unite-the-right-rally.

15 Hunter Wallace (@occdissent), Twitter post, July 30, 2017, https://twitter.com/occdissent/status/891727405840203777; Hatewatch Staff, “Neo-Confederates Breaking From The Right Stuff After Doxxing Scandal,” Southern Poverty Law Center, January 26, 2017, https://www.splcenter.org/hatewatch/2017/01/26/neo-confederates-breaking-right-stuff-after-doxxing-scandal.

16 Gabriel Joffe, “Identity Evropa and the Fraternity of White Supremacy,” Political Research Associates, June 15, 2017, https://www.politicalresearch.org/2017/06/15/identity-evropa-and-the-fraternity-of-white-supremacy; “White Nationalists Work to Make Inroads at U.S. Colleges,” Southern Poverty Law Center, February 15, 2017, https://www.splcenter.org/fighting-hate/intelligence-report/2017/white-nationalists-work-make-inroads-us-colleges; Vincent Law, “The ‘Unite The Right’ Rally Is Going To Be A Turning Point For White Identity In America,” AltRight.com, August 5, 2017, https://altright.com/2017/08/05/the-unite-the-right-rally-is-going-to-be-a-turning-point-for-white-identity-in-america; Nathan Damigo, Facebook post, July 18, 2017, https://www.facebook.com/nathan.damigo/photos/a.1002986733057881.1073741828.979683198721568/1478779288811954; Jason Kessler, “Richard Spencer Leads White Nationalist Demonstration In Front Of Virginia Robert E. Lee Monument,” Daily Caller, May 14, 2017, http://dailycaller.com/2017/05/14/richard-spencer-leads-pro-white-demonstration-in-front-of-virginia-robert-e-lee-monument.

17 “League of the South,” Southern Poverty Law Center, accessed August 8, 2017, https://www.splcenter.org/fighting-hate/extremist-files/group/league-south; Michael Hill, “League will be at Unite the Right rally, 12 August, Charlottesville, VA,” June 9, 2017, League of the South, http://leagueofthesouth.com/league-will-be-at-unite-the-right-rally-12-august-charlottesville-va.

18 “National Socialist Movement,” Southern Poverty Law Center, accessed August 8, 2017, https://www.splcenter.org/fighting-hate/extremist-files/group/national-socialist-movement; Rohan Smith, “America’s white supremacists ban swastika in bold attempt to ‘go mainstream’,” News.com.au, November 16, 2016, http://www.news.com.au/world/north-america/americas-white-supremacists-ban-swastika-in-bold-attempt-to-go-mainstream/news-story/53f68100ba52a1e33b13cf25b794d028; Sarah Viets, “Neo-Nazi Misfits Join Unite the Right,” Southern Poverty Law Center, July 26, 2017, https://www.splcenter.org/hatewatch/2017/07/26/neo-nazi-misfits-join-unite-right.

19 James King, “Rival White Supremacist Groups Unite To Fight ‘Race War’,” Vocativ, April 28, 2016, http://www.vocativ.com/313543/rival-white-supremacist-groups-unite-to-fight-race-war; Sarah Viets, “Nationalist Front Chumming up to Klan Members Once Again May 30, 2017,” Southern Poverty Law Center, https://www.splcenter.org/hatewatch/2017/05/30/nationalist-front-chumming-klan-members-once-again.

20 “Stephen McNallen and Racialist Asatru Part 1: Metagenetics and the South Africa Connection,” Circle Ansuz, August 19, 2013, https://circleansuz.wordpress.com/2013/08/19/stephen-mcnallen-part-one.

21 “Meet Warriors for Freedom: Racist Rage Revival Club,” Rose City Antifa, June 3, 2017, http://rosecityantifa.org/articles/warriors-for-freedom; Jason Wilson, “Member of Portland militia-style group helps police arrest anti-fascist protester,” Guardian, June 8, 2017, https://www.theguardian.com/us-news/2017/jun/08/portland-alt-right-rally-militia-member-police-arrest.

22 “Exclusive: Commander of the PA Light Foot Militia, Christian Yingling, says they are gearing up to help maintain order with potential police support at Unite The Right rally…,” July 31, 2017 Restoring the Honor, http://restoringthehonor.blogspot.com/2017/07/exclusive-commander-of-pa-light-foot.html.

23 Gavin McInnes (@Gavin­_McInnes), Twitter post, June 26, 2017, https://twitter.com/Gavin_McInnes/status/879318997845626880; Gavin McInnes, “America in 2034,” American Renaissance, June 17, 2014, https://www.amren.com/news/2014/06/america-in-2034-7; “Gavin McInnes,” VDARE, accessed August 8, 2017, http://www.vdare.com/users/gavin-mcinnes; “Gavin McInnes’ ‘Alt-Right’ Fan Club Drifts Towards Neo-Nazi Violence,” May 18, 2017 Idavox, http://idavox.com/index.php/2017/05/18/gavin-mcinnes-alt-right-fan-club-drifts-towards-neo-nazi-violence; Taly Krupkin, “Meet the Proud Boys, the Chauvinists Providing ‘Security’ at a Right-wing Event Near You,” Haaretz, June 19, 2017, http://www.haaretz.com/us-news/.premium-1.796302; Tom Porter, “Canadian Armed Forces Members Face Expulsion Over ‘Alt-Right’ Protest,” Newsweek, July 5, 2017, http://www.newsweek.com/canada-armed-forces-first-nations-proud-boys-alt-right-631936.; Based In Colorado, “Proud Boys Official Statement on the ‘Unite the Right’ Rally,” Proud Boy Magazine, June 2017, http://officialproudboys.com/news/gavin-mcinnes-virginia-unite-the-right-rally-disavowed.

24 “DIY Division: The Violent neo-Nazi Group Central to the California Alt-Right and Alt-Light Protest Movements,” Northern California Anti-Racist Action (NoCARA), July 6, 2017, https://nocara.blackblogs.org/2017/07/06/diy-division; “Meet the Bay Area’s 4chan Kangaroo Court,” June 5, 2017, Northern California Anti-Racist Action (NoCARA), https://nocara.blackblogs.org/2017/06/05/meet-the-bay-areas-4chan-kangaroo-court; Natalie Orenstein, “Trump supporters’ ‘experiment’ meant to provoke Berkeleyans on Saturday,” Berkeleyside, July 10, 2017, http://www.berkeleyside.com/2017/07/10/trump-supporters-experiment-meant-provoke-berkeleyans-saturday; Vincent James, “‘Unite The Right’ Rally Set To Take Place Next Month,” The Red Elephants, July 2017, http://theredelephants.com/unite-right-rally-set-take-place-next-month; “Support the Red Elephants,” Back the Right, July 14, 2017, https://www.backtheright.com/campaign/18/support-the-red-elephants

25 Matt Parrott, Facebook, August 1, 2017, https://www.facebook.com/parrott.matt/posts/10154801841131918; Matt Parrott, “Proud Boys Are Cordially Invited to Unite The Right,” TradYouth, June 2017,
http://www.tradyouth.org/2017/06/proudboys-are-cordially-invited-to-unite-the-right; “Unite The Right! August 12 – Charlottesville, VA at Lee Park” (video), YouTube, posted by Traditionalist Worker Party on July 8, 2017, https://www.youtube.com/watch?v=8i19GxzCcm4; around 2:50.

26 Unity and Security for America, Facebook post, January 29, 2017, https://www.facebook.com/UniSecAmerica/posts/781161652035898; “We Are Unity and Security for America,” Unity and Security for America, accessed August 8, 2017, http://www.unityandsecurity.org/protect-the-west.html.

27 “White Nationalists Work to Make Inroads at U.S. Colleges,” Southern Poverty Law Center, February 15, 2017, https://www.splcenter.org/fighting-hate/intelligence-report/2017/white-nationalists-work-make-inroads-us-colleges; “Vanguard America,” Anti-Defamation League, accessed August 8, 2017, https://www.adl.org/education/resources/backgrounders/vanguard-america; “Unite The Right! August 12 – Charlottesville, VA at Lee Park” (video), YouTube, posted by Traditionalist Worker Party on July 8, 2017, https://www.youtube.com/watch?v=8i19GxzCcm4; around 4:28.

29 Richard Spencer (@RichardBSpencer), Twitter post, June 24, 2017, https://twitter.com/RichardBSpencer/status/878713947339321347; Wife With A Purpose (@apurposefulwife), Twitter post, accessed August 8, 2017; Jim Dalrymple II, “Meet The (Alt-Right) Mormons: Inside The Church’s Vocal White Nationalist Wing,” BuzzFeed News, March 27, 2017, https://www.buzzfeed.com/jimdalrympleii/meet-the-alt-right-mormons-inside-the-churchs-vocal-white; Joshua Rhett Miller, “This young mom is the face of Mormonism’s hateful alt-right,” New York Post, March 31, 2017, http://nypost.com/2017/03/31/this-young-mom-is-the-face-of-mormonisms-hateful-alt-right.

30 Matthew N. Lyons, “Ctrl-Alt-Delete: The origins and ideology of the Alternative Right,” Political Research Associates, January 20, 2017, https://www.politicalresearch.org/2017/01/20/ctrl-alt-delete-report-on-the-alternative-right; “Jared Taylor,” Southern Poverty Law Center, accessed August 7, 2017, https://www.splcenter.org/fighting-hate/extremist-files/individual/jared-taylor; “Ivy-League Racist Jared Taylor Disguised as Frenchman: Clandestinement dans Charlottesville,” It’s Going Down, June 6, 2017, https://itsgoingdown.org/ivy-league-racist-jared-taylor-disguised-as-frenchman-clandestinement-dans-charlottesville; Hatewatch Staff, “Infinite DramaQuest 2.0: American Renaissance Edition,” Southern Poverty Law Center, July 27, 2017, https://www.splcenter.org/hatewatch/2017/07/27/infinite-dramaquest-20-american-renaissance-edition; “Defense of Southern heritage is defense of American heritage. #UniteTheRight,” Perioscope, August 4, 2017, https://www.pscp.tv/AmRenaissance/1eaKbmynnYexX; see around 4:00.

31 “David Duke,” Southern Poverty Law Center, accessed August 8, 2017, https://www.splcenter.org/fighting-hate/extremist-files/individual/david-duke; “David Duke urges followers to attend rally in Charlottesville,” Daily Progress, July 6, 2017, http://www.richmond.com/news/virginia/david-duke-urges-followers-to-attend-rally-in-charlottesville/article_4f25085a-da7f-5449-bf7f-ca091f59a5b3.html;

32 It’s Going Down News (@IGD_News), Twitter post, August 6, 2017, https://twitter.com/IGD_News/status/894284361133989888.

Spencer Sunshine, Ph.D. (associate fellow) researches the Patriot movement, unorthodox fascist currents, left/right crossover movements, and left-wing antisemitism. He is the lead author of the 2016 report Up In Arms: A Guide to Oregon’s Patriot Movement, which is a collaboration between PRA and Oregon’s Rural Organizing Project. Follow him on Twitter at @transform6789.